Strategic thinking Experienced help Shared success

Built on the simple idea that strategy and execution should work together to deliver results

Services

Strategic Planning

Set the right foundation

Build business cases with clear objectives, KPIs, target audiences, deliverables, and cost estimates—so you can align stakeholders and move forward with confidence.

Execution Management

Keep work on track and outcomes in focus

Define scope and timelines to track budgets and surface risks, bringing structure and transparency to complex initiatives.

Digital Experience Optimization

Make every click count

Refine websites, forms, scheduling tools, messaging, and mobile UX to reduce friction and improve the user journey across channels.

Talent Development & Coaching

Grow stronger teams

Support individual and team development through mentoring, training, and embedded coaching—building skills that stay long after the engagement ends.

Performance Analysis

Turn insight into action

Transform data into clear, usable dashboards and set up feedback loops that inform smarter decisions and ongoing improvement.

Fractional Support

Get the help you need—when you need it

Flexible, high-impact support across strategy, execution, analysis, and governance, tailored to fit your team and timeline.

Client Testimonials

"Bill is one of those rare marketing leaders who understands both strategy and execution - of marketing overall and lead generation specifically.

Not only did he identify the right strategy, but he also rolled up his sleeves to get the actual work done and deliver results.

Perhaps most refreshing was his common sense approach and ability to build practical solutions that fixed what wasn't working, amplified what was and set the foundation for a solution that will work into the future. Highly recommend him!"

Leigh Ann Ruggles

Chief Commercial Officer

Article: When Your CRM Is a Mystery...

"Before consulting with Bill, my personal training business had primarily grown through word of mouth. While I had loyal clients, I always felt that my business lacked a professional touch without a website, a business email, or proper marketing tools. It felt like a big obstacle, and I kept putting off the idea of developing a website, thinking it was too daunting.

That all changed after my first meeting with Bill. He had a clear, focused approach with a series of direct questions that helped me refine my goals, brand, and vision. I was able to articulate exactly what I wanted for my business, and he immediately began working on the website. In just a few weeks, my website was up and running—and the impact was immediate.

I was blown away by how quickly things came together, and I could immediately see my business taking off. Bill listened, was mindful of my budget, and delivered an amazing, high-quality product.

Thanks to Bill's expertise, I now have a professional online presence that reflects the value of my services. I can confidently say that without his help, I would still be struggling to grow my business. I’m so grateful for that."

Michele McFarland

Article: When You Know What You Want, The Right Help Can Get You There

Wex Consulting